Cultural Revolution Of The 1920s Essay - 745 Words

The 1920s were times of cultural revolution. The times were changing in many different ways. Whenever the times change, there is a clash between the quot;oldquot; and the quot;newquot; generations. The 1920s were no exception. In Dayton, Tennessee, 1925, a high school biology teacher was arrested. He was arrested because he taught the theory of evolution. The teacher, John T. Scopes, was accused of having violated the Butler Act. This was a Tennessee law that forbade the teaching of the theory of evolution in public schools. The Tennessee legislature felt that teaching evolution was wrong because it contradicted the creation theory of the Bible. The Scopes trial received worldwide publicity. The press nicknamed it the Monkey Trial†¦show more content†¦U. S. Attorney-General Palmer planned a round up of communists. January 2, 1920, he ordered department raids on meeting halls and homes in thirty cities nationwide to gather all suspected communists. Twenty seven hundred people were arrested without being charged with a specific crime. In all, more than 6,000 people were arrested. The raids ended after May 5th. This was due to a government ruling that mere membership in the party is not in itself a crime. Most people that were arrested were released, few of the people arrested were actually communists. The Red Scare continued when on April 1, five legitimately elected members of the New York State legislature were expelled for being members of the Socialist Party. World War I ended in 1920 with the signing of the Treaty of Versailles. Russia and the United States were allies during the war. After the war, both became the worlds new superpowers. As the tension between the two nations grew, so did the fear of Communism. The Ku Klux Klan was a racist organization founded in 1915 by William Simmons. The KKKs popularity peaked in the 1920s when its membership exceeded 4 million nationally, with strong organizations in the Midwest as well as in the South. The K lan began to persecute Roman Catholics, Jews, foreigners, Communists, and organized labor. Stressing white Protestant domination, the Klan enjoyed a spurt of growth in 1928 as a reaction to the Democrats nomination for president ofShow MoreRelatedThe Roaring 20 s Era Of Growth And Reform1309 Words   |  6 PagesThe era of the 1920s, also known as the Roaring 20’s, was a revolutionary time in which radical changes struck the American nation, drastically increasing advances in society and economy. New and different forms of dance, music, clothing, behavior, and lifestyle were developed nationwide. The Antebellum Period in the late 1700s increased rebellion, similar to the Roaring 20’s era of growth and reform. As this time period brought profound changes, conflict, cultural excitement, and experimentationRead MoreTaking a Look at the Jazz Age1600 Words   |  6 Pageserupted in new musical and cultural changes. These changes can be seen through the shift in literature , from conservative to contemporary writings, by literary giants like F. Scott Fitzgerald and Bessie Smith. The Jazz Age was known as the Roaring Twenties, and is still popular today due to its infamous jazz music, flappers, and prohibition. The Jazz Age was an exciting, and contemporary time period in American history. During the Jazz Age, the U.S was the setting of many cultural changes, artistic innovationRead MoreModernism : The Age Of Rebellion Essay1228 Words   |  5 Pagestechnology evolved communication joined the modern lifestyle. The second industrial revolution was influential, the amount of progress it brought in the 1920’s gave America the ability to move forward and advance. The second industrial revolution industrialized not only technology, but caused time period called the roaring 20’s in which the average American took advantage of the progresses from the second industrial revolution. Throughout the roaring 20’s, Americans began to think more about life as theseRead MoreThe Social Chaos Of World War I1619 Words   |  7 Pagespush her out. She was a part of the modernist revolution, and witnessed the rise of the European avant-gardes; the emancipation of women; the growth of photography, cinema, and mass media; and two world wars. However, she proved hers elf as a pioneer of photomontage and as a feminist icon. Hannah Hà ¶ch focuses her artwork on the political chaos of World War I, as shown in Cut with the Dada Kitchen Knife through the Last Weimar Beer-Belly Cultural Epoch. (Fig. 1) About Hannah Hà ¶ch: Hannah Hà ¶ch startedRead MoreSimilarities And Differences Between The 1920s And 1950s908 Words   |  4 PagesThe 1920’s were a very important era in America for better or worse. There were many issues in relation to race and how people of different ethnic groups were treated. African American had a cultural rejuvenation that being the Harlem Renaissance. The advent of the Ford Model T change the way how people traveled. Many may say an era like the 1950’s were highly comparable. Race related issues were on a decline as America as whole sought to be more accepting and the oppressed started to speak out onRead MoreInside a Totalitarian Regime: Key features of Stalinism Essay1652 Words   |  7 PagesStalin’s rule lasted almost thirty years, from the middle of the 1920’s until his death in 1953. His rule deeply transformed the USSR and destalinization is still not fully achieved today. While Stalinism and Nazism are often compared b ecause they were the two totalitarian regimes of the 20th century, the Stalinist regime lasted for decades while Nazism collapsed after 12 years, thus raising several questions concerning the particular nature of the Stalinist Society. What were the key features ofRead MoreThe Cultural And Racial Unity Of All Indigenous People1496 Words   |  6 Pagesyear in which Christopher Columbus discovered the New World, the â€Å"Native Americans†, or â€Å"American Indians†, the original inhabitants of these newfound lands, became a source of dispute and conflict. The terminology of the word ‘Indian’ suggests the cultural and racial unity of all indigenous people, but it was not an idea shared by them. On the contrary, a huge variety of languages, traditions, cultures, lifestyles, existed among the indigenous populations, and had done so for thousands of years. TheRead More Immigrants and Immigration Movement of the Early 20th Century1077 Words   |  5 PagesTh e first immigrants were white European settlers who came for an assortment of different reasons, such as freedom of religion and employment opportunities. Waves of immigrants poured into the US until restrictions were made in the 1920s, which were largely for cultural and economic reasons. Many saw immigration as the only way to prevent starvation, extreme suffering and death. The US became a safe haven and melting pot for many different cultures and nationalities. However, it was not easy toRead MoreImpact Of Langston Hughess Contribution To Harlem Renaissance1697 Words   |  7 Pagesto become a huge settlement for the African American people and later a cultural center and a Cultural Revolution hub for the African American culture where great artist hail from. The major boom in the Cultural Revolution was realized in the 1920s and it became popularly known as the â€Å"Harlem Renaissance† or â€Å"The New Negro movement†. This is a particular era that the African American people draw pride in. the era saw a cultural, social, music and art explosion of epic proportions. This was aimed atRead MoreThe Impact Of The Industrial Revolution On America1060 Words   |  5 Pagesto understand the impact of the Industrial Revolution which was a period of great inventions and technological advances. During the Industrial Revolution, farming methods were improved when wealthy land owners bought much of the farm land from village farmers. Many resources were needed to aid in the production in the product that were being produced by the new technology. Many jobs were created and the nation became wealthier. The Industrial Revolution caused a shift in the global power balance

Is Ocean Biodiversity Important - 1442 Words

As you may know, one of the best ways for me to study a particular subject is by trying to explain it to someone else. What I am about to tell you this time, however, is not going to be a review for an exam but it is something that I am deeply passionate about: ocean biodiversity. In the most basic sense, biodiversity is the variety of life in the world or in a particular habitat. Why is ocean biodiversity important and how does it play a role in our lives? Boris Worm, a marine research ecologist and associate professor at Dalhousie University in Canada, and his associates explains that, â€Å"local species richness enhance ecosystem productivity and stability†¦ marine ecosystems provide a wide variety goods and services, including vital food resources for millions of people, flood control and waste detoxification† (Worm). In their research study, they discovered that higher diversity of marine plants results in greater ecosystem stability and eighty percent more biomass. On the other hand, fisheries with limited diversity saw significant loss in water quality and catch yield. World Ocean Review believes that ocean biodiversity, makes habitats more resilient to environmental change†¦ and it plays a vital role in the production of plant biomass (primary producers) which is the basic food source for all life in the ocean† (Worm). You know from science class that primary producers form the base and the most important part of the food web. This is why ocean biodiversity is essentialShow MoreRelatedThe Circumstances Of Marine Biodiversity1012 Words   |  5 PagesDanshan Yin Environmental Studies 100 12/02/14 The Circumstances of Marine Biodiversity in China As biodiversity indicates the complex relationship between numerous species and the environment, and embodies the diversity of biotic resources, the issues of declining biodiversity have drawn people’s attention in recent decades. Although there are various biodiversity problems throughout regions on earth, the marine biodiversity circumstances in China area own a great impact on Asia marine ecosystem.Read MoreThe Effect Of Oa On Marine Biodiversity1704 Words   |  7 Pages(2010b) contend that, while ocean acidification is occurring at an increasing global rate, there is not enough evidence to show significance of OA to marine biodiversity. He agrees with the position of Rockstrà ¶m et al. (2009), Turley Gattuso (2012), Keller et al. (2009) and Veron (2008), which is that calcification is the most sensitive process responding directly to ocean acidification. However, he asserts that the warnings in the scientific community claiming that ocean acidification is a majorRead MoreMarine Biodiversity : A Global Pattern Essay1461 Words   |  6 PagesMarine biodiversity Definition: Marine biodiversity refers to the species richness and abundance of genes, species and habitats in the world s oceans and seas. And since the world is covered with approximately 70% water the amount of life in the oceans is enormous. According to the definition of the Convention on Biological Diversity, biodiversity is the variability among living organisms from all sources, including inter alia, terrestrial, marine and other aquatic ecosystems and the ecologicalRead MoreHuman Manipulation And Its Effects On The Health Of Our Oceans1056 Words   |  5 Pagesrelationship with ocean waters, their quality directly effects the quality of your life. The oceans contain about ninety-seven percent of the Earths water and cover two-thirds of the planet. They provide a source of food, recreation, bioengineering possibilities, and even the water we drink. The oceans absorb about thirty percent of the carbon dioxide we create and they produce around seventy percent of the oxygen we breath. Needless to say, life on Earth depends on the health of our oceans. One couldRead MoreThe Blue Planet842 Words   |  4 Pagesmade up of the oceans covering the Earth. Within these oceans, there are many different types of habitat, or environments in which plants and animals live, ranging from freezing polar ice to tropical coral reefs. These habitats all come with their unique challenges and are inhabited by a wide variety of organisms. Millions of different marine habitats are found till date in the deepest parts of the oceans. [1] In recent years quite a lot of confusion has been propagated about biodiversity and habitatsRead MoreOverfishing Is A Serious Problem1260 Words   |  6 PagesOverfishing is a serious problem that often gets overlooked. In the article by Udy Bell, called â€Å"Overfishing: A Threat to Marine Biology,† Bell talks about how only 1 percent of the world’s oceans are marine protected areas (MPAs). MPAs not only help protect oceans by allowing habitats to recover from damage caused by overfishing but also allow fish to safely reproduce. Due to fishing fish faster then they can reproduce, many species of fish are going endangered or already endangered of being extinctRead MoreSouthern Ocean Sanctuary888 Words   |  4 Pagesresource scarcity is discussed in side conversations and overpopulation is being combatted by concerned nations, worldwide struggle of equal allocation of vital resources persist. Biological resources and biodiversity in general are at the forefront of t hese concerns. Decreasing biodiversity does not just pose a problem for the plants and animals that are becoming increasingly endangered; individuals who have constructed their livelihood around the availability of such resources face dire circumstancesRead MoreCase Study Of Brazil : The World s Largest Estuary Of Their Ocean Fishier Yields From The Southernmost Subtropical1655 Words   |  7 PagesCase Study Brazil gains the most of their ocean fishier-yields from the southernmost subtropical shelf. The shelf has seasonal currents of nutrient filled ocean water and yields more fish than other areas due the other surrounding waters being lower in nutrients. In 2009, Brazil produced less than one percent of the world’s production of fish at 585 thousand tons of fish per year (Brandini, 2013). Even with the low nutrient filled waters, Brazil boasts coasts with diverse ecosystems due to the lengthRead MoreConservation Of The Environment : Sea Deoxygenation, Pollution, And The Loss Of Biodiversity1034 Words   |  5 Pagesstill present today. The most important global issue is the lack of the preservation of the environment. The lack of preservation of the environment has led to ocean deoxygenation, pollution, and the loss of biodiversity. Ocean deoxygenation is causing many issues in marine life as well as death. The increase in pollution is placing many health risks to both land and marine life. The loss of biodiversity causes all living beings to be more vulnerable since biodiversity has many benefits. FirstlyRead MoreSustainable Fish Stocks And Healthy Marine Environments Essay971 Words   |  4 Pagesor behind from when the goals and targets have been established. The goal focuses on two challenges: sustainable fish stocks and healthy marine environments. Relative to ocean sustainability and conservation, there are specific aspects that can be measured, for example: biodiversity, the level of fish stocks, pollution, and ocean water temperature, salinization and acidification changes. Each of these aspects can be measured individually, and quantified relative to the targets set out. For example

The History of Abortion and Its Effects - 2555 Words

Abortion is the conclusion of pregnancy by the removal or expulsion from the uterus of a fetus or embryo prior to viability. It can also happen unconsciously, which is known as a â€Å"miscarriage.† For centuries the Church accepted abortion and the law did not punish it. Anti-abortion laws began in the United States in the 19th century and in the 20th century many states banished abortion. Abortion laws have been passed for many reasons such as the concern for women’s health, the need of medical profession, culture and religious fear etc. Laws and court decisions toward abortions have changed and strongly influenced American politics and public opinions over the last 50 years. Even though court decisions are placing severe restrictions on†¦show more content†¦Each woman has different feelings. Many women feel that they made the right decision and others feel negative emotions such as grief, guilt, anger, shame, and regret. There are also many risk of abortion, according to Elliot Institute when woman has an abortion can confront some consequence such as death many woman die from abortions every year. Cervical, Ovarian, and Liver Cancer women with a history of one abortion have more probability to get cancer than women with no history of abortion. Increased risk for teenagers, who account for about 30 percent of all abortions, are also at much high risk of suffering many abortion related complications. Psychological Complications study have demonstrative that women who had an abortion were 160 percent more likely to be hospitalized for psychiatric treatment, uterine perforation between 2 and 3% of all abortion patients may suffer perforation of their uterus. Immediate Complications the nine most common major complications that can occur at the time of an abortion are: infection, bleeding, embolism, ripping or perforation of the uterus, anesthesia complications, convulsions, hemorrhage, cervical injury, and endotoxin shock. According to the New York Times article Public Opinion on Abortion, 41 percent of Americans would like for abortion to be available but with limitations, 31 percent said it should be available without restriction and 23 percent said that it should be prohibited. MenShow MoreRelatedAbortion Should Not Be Legalized972 Words   |  4 PagesAbortion is killing over 1.4 million unborn children in a year (â€Å"They’re Not†). For example, there was the case where a doctor got arrested for killing seven babies and a patient. The clinic he had was described as the house of horror by detectives because doctor Gosnell kept baby parts on a shelf in his clinic. In addition, it was said that he â€Å"forced the live birth of viable babies in the sixth, seventh, and eighth-month pregnancy and then killed those babies by cutting into the back of the neckRead MoreThe Issue Of The Abortion1597 Words   |  7 Pagesissue There are about 31 abortions per 100 live births in Canada: 330,000 live births and 100,000 abortions each year. Top reasons for getting an abortion are: relationship issues, financial issues, ‘not being ready’, emotional issues, birth control failure, and genetic reasons. The abortion rate has increased each year. History of the issue Canada is currently one of few nations where no legal restrictions on aboritons exist today. It has been 143 years since abortion was first criminalized. TheRead MoreAbortion Is The Termination Of A Pregnancy After, Accompanied1435 Words   |  6 PagesAbortion is the termination of a pregnancy after, accompanied by, resulting in, or closely followed by the death of the embryo or fetus. People have used the negative psychological effects of abortion as a basis to either promote or discourage abortion; making it one of the most highly debated topics for years. Many studies argue that abortion can lead to serious mental illness as people have disclosed effects ranging from depression, post-traumatic stress disorder, anxiety, substance abuse, sexualRead MoreEthics And Abortion : Abortion Essay1724 Words   |  7 PagesEthics And Abortion According to the authors of a medical dictionary called; the free dictionary, online version, â€Å"abortion is defined as the termination of pregnancy before the fetus is viable.† Viability for a fetus is usually greater than 500 grams, or prior to 20 weeks gestation as noted by those same authors. An abortion may be spontaneous, commonly referred to as a miscarriage, or induced which describes the deliberate interruption of a pregnancy. Those authors assert that it is the viabilityRead MoreAbortion : Causes And Effects1738 Words   |  7 Pagesafter having an abortion. People are led to believe abortion is safe, and that it will only fix your problems rather than create more or different problems. Research may suggest otherwise, and proposes that abortion can cause severe depression, breast cancer, and even death (Brind, 1996; Notman, 1976; Reardon, 2000). Abortion related depression can be caused for many different reasons. The three most common reasons for depression are guilt, shame, and anger. Breast cancer from abortion is believe toRead MoreMichael Schmittinger. Mr. Homan, P.3. America In History1512 Words   |  7 PagesMichael Schmittinger Mr. Homan, p.3 America in History III, 6.0 February 13th, 2017 Abort Roe v. Wade Since the 1973 court case of Roe v. Wade, around 38 million women have gotten away with murder (Williams 54). An abortion is the deliberate termination of a human pregnancy, most often occurring in the first 28 weeks (Merriam). The Supreme Court case of Roe v. Wade ruled that abortions performed in the first trimester are legal and abortions performed out of that time period were to be decidedRead MoreAnnotated Bibliography On Women s Abortion : Quantitative And Qualitative Perspectives On Sexual And Reproductive Health1063 Words   |  5 Pages A. M. (2005). Reasons U.S. women have abortions: Quantitative and qualitative perspectives. Perspectives on Sexual and Reproductive Health, 37(3), 110-8. This study addressed the reasons behind why women choose to have abortions. Specifically, the researcher focused on both qualitative and quantitative perspectives to determine the factors that contribute to the decision to have an abortion. Using structured survey, the researcher included 1,209 abortion patients at 11 large providers. The studyRead More History Of Abortion Essay1019 Words   |  5 Pages The History of Abortion nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;Abortion is the ending of a pregnancy before birth. An abortion results in the death of the embryo or fetus and may be either spontaneous or induced. For years, abortion has been an extremely controversial subject. The history of abortion reaches back not just decades, but centuries, and even milleniums. Today, policies regarding legal abortion in the U.S. is being debated everywhere. Many myths and misconceptionsRead MoreThe Effects Of Abortion On Abortions Many People May State1328 Words   |  6 PagesThere are many physiological effects towards abortions many people may state. Others disagree stating there is no physiological impact. This research is very opinion based because everything is so biased. What really happens when babies are aborted. Eclipse of Reason is a 1987 pro-life documentary video directed, filmed, and narrated by Bernard Nathanson, with an introduction by Charlton Hesston. Eclipse of Reason is a follow up to Nathanson’s first f ilm The Silent Scream. They were not always pro-lifeRead MoreShould Abortion Be A Viable Option?943 Words   |  4 PagesIntroduction: Incompetency should be considered in all factors of life. More so when it comes to pregnancy and children. Tina, a 19 year old with self-destructive history has found herself pregnant and incapable of supporting herself or anyone else. Due to living conditions, mental stability, and financial status bringing a child into the world would be morally wrong. The right course of action would be to abort the pregnancy, preventing any damage to the child in the future. Reason 1: Utilitarianism

The Importance of Perception in Face to Face Communication...

The Importance of Perception in Face to Face Communication between Individuals Perception is one of the most important fragments of the communication process. It allows us all to see an individual experience of the world. The process is simple, the brain actively selects, organises and interprets stimuli, in order to process this experience. Even before we engage in communication, we perceive things about the receiver. Whether it’s the bad things we’ve heard about them previously – which would build up a feeling of dislike or the good things e.g. support same football team. Both of these perceptions are examples of stereotyping which will affect the expectation of an individual in a different way†¦show more content†¦Our communication is not produced within any single system, but in the intersection of several interrelated systems, each of which is self-standing necessarily described by dedicated theories, but each of which is both the product of the others and, in its own limited way, an instance of the other. The medium is, as McLuhan famously observed, a message that is inherent to every message that is created in or consumed from a medium. The medium is, to the extent that we can select among media, also a language such that the message of the medium is not only inherent to a message, but often an element of its composition. In what may be the most extreme view enabled by the processing of messages within media, the medium may also be a person and consumes messages, recreates them, and makes the modified messages available for further consumption. A medium is really none of these things. It is fundamentally a system that enables the construction of messages using a set of languages such that they can be consumed. But a medium is also both all of these things and the product of their interaction. People learn, create, and evolve media as a vehicle for enabling the creation and consumption of messages. The same might be said of each of the constituents of this model. People can be, and often are, the medium (insofar as theyShow MoreRelatedDisconnect Between The And Social Disconnect1099 Words   |  5 PagesDisconnect Disconnect is defined as being separated from others (Dolan, 2011). Historically, being disconnected from others was a form of punishment causing fear because individuals naturally seek the company of their peers (Mandernach, Register, O’Donnell, 2015). Professional and social disconnect are huge challenges for those working in the online learning environment and can have an effect on the quality of the distance learning environment (Mandernach, Register, O’Donnell, 2015). When employeesRead MoreIdentity Management, Concepts, And Definitions1734 Words   |  7 Pages(1) The Topic: Identity Management, Concepts, and Definitions What is Identity Management? In sociological terms it is communication strategy which is goal-oriented. It operates on both the conscious and subconscious level; communicators attempt to control the impressions of other people about themselves. This is achieved by governing and effecting various impressions designed to control social interactions. It is the outward facing or presenting self, in which one manipulates theirRead MoreVideo Games And The Field Of Communication997 Words   |  4 PagesThis week’s episode of COMMPENDIUM featured guest Rory McGloin, an individual whom Professor Stifano has known for the past ten years. Mr. McGloin is a media researcher, a director of undergraduate studies, and an instructor for the University of Connecticut’s persuasion and public speaking courses. He developed an affinity for the field of communication after taking an interpersonal course as an undergraduate at Stonehill College. However, it was not until Mr. McGloin took a media research courseRead MoreTechnology and Communication1006 Words   |  5 PagesCommunication technology is a necessity for human interaction. It plays an important role in acquiring and disseminating information. Regardless of time and boundary, technology helps provide information for the decision making process. Communication technology is important in the human civilization process. At the end of this topic you should be able to explain the importance of communication technology, define communication technology, explain its impact and influence, explain its influence onRead MoreCommunication Skills In Nursing Essay756 Words   |  4 PagesRunning head: GOOD COMMUNICATION SKILLS IN NURSING 1 The Importance of Good Communication Skills in the Nursing Field Elena Rosewarne Institution of Technology GOOD COMMUNICATION SKILLS IN NURSING 2 Abstract The article â€Å"Communication in Nursing Practice†, explains how important communication skills are in the Nursing field. The article goes on to explain that good communication skills between the Nurse and her patient is critical for the success of eachRead MoreThe Communication Behavior Of Long Distance Relationships Essay926 Words   |  4 PagesMy social science topic is about the communication behavior in long distance relationships. This paper will examine the behavior of how couples sustain their relationship being in long distance relationships and long distance relationships in military separation. How do females in the military maintain long distance relationships? Crystal Jiang, L., Hancock, J. T. (2013). Absence makes the communication grow fonder: geographic separation, interpersonal media, and intimacy in dating relationshipsRead MoreCommunication Is The Sharing Of Concepts, Point Of Views, And Outlooks Among People1251 Words   |  6 PagesCommunication is the sharing of concepts, point of views, and outlooks among people. Communication does not have to consist of words and can be a wink or a glare, even stillness communicates. Communicating within the family, you show that you are concerned about their lives and that they are significant to you. â€Å"One study, conducted by the Kaiser Family Foundation, found people ages 8 to 18 spent more time on media than on any other activity – at an average of 7.5 hours a day† (qtd in Drago 14)Read MoreCharacteristics Of A Social Worker1663 Words   |  7 Pagessocial worker, communication challenges can become apparent when working with clients who have an intellectual disability (ID). An ID is defined as, â€Å"A disability characterized by significant limitations in both intellectual functioning and in adaptive behavior, which covers many everyday social and practical skills† (â€Å"Definition of Intellectual Disability,† 2013). Research has shown a positive correlation between impairments with social behaviours and functional level of an individual, the largestRead MoreKey Variables Associated With Communication753 Words   |  4 PagesOriginal Post Communication Can you imagine a world without communication? A world where you couldn’t express your thoughts verbally, in writing, or physically. Communication plays a vital role in daily life. It is just as essential as sight, smell, touch, hearing, and taste. Communication is defined as â€Å"the transfer and understanding of meaning† (Robbins Judge, 2009). There are four key variables associated with communication: control, motivation, emotional, and expression. Communication can be givenRead MoreThe Importance Of Communication1210 Words   |  5 Pageslives we have been taught the importance of good communication skills. Most college students are familiar with the aspect of good communication, but everyone seems to avoid explaining poor communication in detail. I believe the best way to practice good communication is to understand what poor communication is and to analyze how you may be practicing poor communication without proper knowledge. We use communication to express o ur thoughts and opinions. Communication takes place in many methods the

Pedigree Adoption Drive

Questions: 1. Discuss the strategic thought process undertaken by Pedigree for this marketing program.2. How could Pedigree leverage this marketing program to ensure a financialmarketing return on investment?3. What might be the key factors influencing consumer decision making for thepet food category?4. Discuss the pros and cons of such a social media driven campaign. Answers: 1. Pedigree started a campaign to raise awareness of abandoned dogs and took the internet as the medium to convey the message by uploading a series of videos about the homeless dogs called The Underdogs. The main aim of this campaign was to create a link between the audience and homeless dogs. They mainly used Facebook and YouTube for spreading the awareness. Pedigree created a database, PetRescue where all the details about the dogs were stored from around seven hundred sixteen shelters by which any dog can be tracked. A Facebook application named Dog-A-Like was introduced to the customers where the people get connected to PetRescue to find the preferred type of dog they want. The main thought process of the company for this program was to promote the brand itself so that every person buys their product. After the event, the company saw a whooping growth in their customer number. The integral part of their marketing strategy was to put forward the image for the love of dogs. The main focus for helping homeless dogs which were held by the corporate social responsibility (CSR) was perfect for its brand promotion. It not only helped the homeless dogs, but it also got huge customer attention and this made a perfect impact on brand perception. This also got the media coverage from the whole nation which made their brand world renowned for which many companies would be interested in donating and making deals with the company which will benefit the company overall. 2. ROI or Return of investment is a process in which a company can evaluate the ratio of their investment or compare different other investments. It usually measures the amount of profit a company would get on their investment relative to the cost of investment. The company has already shown its love for dogs and they used this strategy to earn the confidence and were able to make successful impact on their customers. Pedigree should focus on making dog foods much better in terms of quality so that everyone would come again. They should be able to solve their customer problems. Out in the market, there are several companies for the same thing but Pedigree should try to focus more on their target customers and should know their needs and try to fulfill these needs. The company also promoted their campaign over the social media where millions of people searched for them and they got a hit which ultimately helped them in getting more recognition as a brand. All these efforts can help them in earning money and make profit for the company. The money that got collected, the company would be able to invest them in some other big projects or for any tie ups with some multinational companies to bring about some innovative changes. The company also got their revenues from the retailer who sold those shirts on that campaign day made on behalf of the company. These are the ways; pedigree can make their profits from the campaign. 3. There are basically 5 factors that can affect the mind of a buyer while buying pet foods are Consumer Behavior, marketing mix, pet retailer, product and services. The way a consumer selects and buys food for their pets to fulfill the basic criteria is called the Consumer Behavior. It is a complex process as it comprises of many things like choosing, using, buying, evaluating and satisfying the needs, wants and desires of the pet. The second is the marketing mix where variety of products are sold under one roof so as to meet the different requirements of the pet lovers and they can know exactly what they need instead of going wandering from different shops. It is achieved by the mix of communication skills, advertisement, sales promotions and direct marketing even reaching out to the targeted customers. The third is the pet retailer where the products are sold directly to the consumers and are easily accessible within a walking distance. The fourth one is the Product quality which is the main thing a consumer sees in a product as every consumer sees their pet as family member and they want to provide them with the best food available in the mar ket. The last one is the services where the customers expect to get any sort of information regarding their product or if they got any queries, it can be resolved or even to get some assistance if any new product arrives in the market about which they are not aware and the persons who are selling these products should have good knowledge about the products too. 4. The following mentioned points are the pros of social media driven campaign. The first one is that it is lot cheaper than other tactics as it does not require any sort of money to promote. Only a nominal fee is required for the advertisement and it gives huge feedback. The second is that it can spread the word to many audiences via Facebook, Twitter, MySpace and YouTube where all kinds of audiences are present. It also builds genuine relationship as here the companies can speak with their customers via chat and can maintain direct contact. The fourth one is that it can build brand loyalty where the customers get what they want and can provide feedback. The fifth one is that it has higher conversion rates as this is a perfect place to sell the ideas and attract the customers also and the last one is that it can provide marketplace insights where transparency is maintained between the customers and the seller. The cons of social media driven campaign are as follows. The first one is Time Intensive as one has to maintain what is going on continuously with their advertisement and how much exposure it is getting. The second one is that the social accounts can get breached by which one can get all the sensitive data and can manipulate with the data. The third one is that it can damage a companys reputation as if they make any mistake; it will be out for display in public and can be directly held against the company.

Drama The development phase Essay Example For Students

Drama: The development phase Essay Our group started working on Table Manners, one of a trio of plays in The Norman Conquests, written by Alan Ayckbourn. We used the following explorative strategies; Role-Play, Hot-Seating, Thought-Tracking and Still Image, to further enhance our understanding and appreciation of the characters in the play. Still Image: For this explorative strategy, we were split into two groups, and we were to portray all six characters, as if they were in a waxwork museum. We exaggerated features of our character, to make it easier for the other group to identify our characters. As individuals, we focused on our body language, facial expression, but as a group we tried using our proximity to show the characters personality and attributes. We showed this, by depicting Norman as being the gigolo he says he is in the play, and by having his arm around Annie, looking extremely confident, but still longing for Ruth, as he was still looking at her in admiration. Meanwhile Tom was expressed by him just looking at Annie from a distance, showing his inability to put his emotions to words or actions. I posed as Reg, while another member of my group was Sarah; she tried perfecting my appearance, keeping in line with her characters opinionated views, by fiddling with my shirt. At first, I put up a facial impression to show how annoyed I was, but when I got feedback, I realised to better show Regs humorous and jolly character I had to include an element of laughter or comedy. So I decided to show I was pleased with myself as Reg would know that this would clearly wind up and annoy Sarah hugely. Yet I still tried looking a bit disgusted as he has had to put up with Sarahs controlling and opinionated character ever since their marriage. Ruth was portrayed as being distant to everyone else. The person in my group that portrayed her, was reading some type of an office report, to bring out her work-orientated character, and was also isolated from the rest of the group; it showed her dislike for the family, and her view of them being inferior to her. This exercise helped us to exaggerate our facial expressions and physical features to portray our characters effectively and also trained us to sustain a character for a long time. For this exercise, we split into groups of three, two characters portraying Tom and Reg, and the other member of the group directing. I chose to be Reg, as I liked his character and found it challenging to portray him effectively. We tried three different techniques of thought-tracking, and the method we chose as the most effective was where the speaker started speaking quieter, but carried on his actions. As I was Reg, just as I started my long speech, I turned down my volume, but still carried on my actions, as Tom started thinking about Annie out loud. This showed how disinterested Tom was with Regs speech, while he worried about Annie. This part of the scene was just after Annie shouted at Tom, for not asking her to this weekend with him. The other member in my group portrayed Tom as being very lost, and bewildered and very confused as to why Annie just shouted at him. His facial expression was very blank, and he furrowed his brow very often to show his misunderstanding of the situation. This explorative strategy helped us to understand Toms point of view and also improved our understanding of Regs character and personality. Role-play:  For this explorative strategy, we first created a watering hole in the middle of the room by putting together chairs in the shape of a rectangle. We were then split into six groups, each one assigned to a different character. We were than asked to associate our character with an animal, one that reflects its personality. We also had to make up a mating call and a movement, everything relating with our character. The animal our group chose to represent Tom was a sloth as we thought it brought out his shyness, and the fact that he never does anything about his affection for Annie. .u93bbb8967819721dd944fe2eebfe7531 , .u93bbb8967819721dd944fe2eebfe7531 .postImageUrl , .u93bbb8967819721dd944fe2eebfe7531 .centered-text-area { min-height: 80px; position: relative; } .u93bbb8967819721dd944fe2eebfe7531 , .u93bbb8967819721dd944fe2eebfe7531:hover , .u93bbb8967819721dd944fe2eebfe7531:visited , .u93bbb8967819721dd944fe2eebfe7531:active { border:0!important; } .u93bbb8967819721dd944fe2eebfe7531 .clearfix:after { content: ""; display: table; clear: both; } .u93bbb8967819721dd944fe2eebfe7531 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u93bbb8967819721dd944fe2eebfe7531:active , .u93bbb8967819721dd944fe2eebfe7531:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u93bbb8967819721dd944fe2eebfe7531 .centered-text-area { width: 100%; position: relative ; } .u93bbb8967819721dd944fe2eebfe7531 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u93bbb8967819721dd944fe2eebfe7531 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u93bbb8967819721dd944fe2eebfe7531 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u93bbb8967819721dd944fe2eebfe7531:hover .ctaButton { background-color: #34495E!important; } .u93bbb8967819721dd944fe2eebfe7531 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u93bbb8967819721dd944fe2eebfe7531 .u93bbb8967819721dd944fe2eebfe7531-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u93bbb8967819721dd944fe2eebfe7531:after { content: ""; display: block; clear: both; } READ: Assessment of Blood Brothers EssayThe mating call that we came up with was an extremely pathetic, meh, to show how useless Tom is when it comes to relationships. The other sound that we used was a very timid noise which combined well with the movement, which was again very timid with a very bent posture, to show his meek and inexpressive character, which also lacks confidence. As the animals were sent into the watering hole, one after the other, the Normans, who were portrayed as an attention-seeking, confident gorilla, had destroyed the watering hole by ruining everything, the Toms tried cleaning everything up, trying to keep the peace within the community. This variation of a role-play made us think about characters movement, and how we could represent them physically. We found this quite hard, as we couldnt figure out what animal would best represent Tom, but we did think that the sounds worked well as it showed different sides to his character. Hot-seating: In this exercise, we were asked to choose a character, and we were to be asked questions, while doing something they would do regularly. I chose Norman, as I thought I could portray his flamboyance and outrageous character well. The situation I chose to be in was in the library. While I was putting away books on a shelf, the other members of my group asked me questions, ones that would instigate Normans character. The type of questions I got asked were mainly about love and my marriage with Ruth. I never admitted that our marriage wasnt working, always reassuring them that we were truly in love ever since we met, I also tried adding in the fact that Norman thinks hes a gigolo and boasting about the number of women he has slept with, trying to convince them that everyone, especially women, love him. I also got asked how Ruth and Norman met, and I made up an extremely complicated and romantic story, even though it was probably not true and completely over the top. This explorative strategy helped us think of characters diction, putting ourselves into someone elses shoes, and how and what the character is thinking about.  These explorative strategies helped us immensely as the different exercises demanded us to focus on different aspects of drama. All the exercises captured our response to the play, but also improved our understanding of both, the play and the characters.